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Tips

Just Add Buttons!
By simply adding buttons to a video one customer boosted sales 250%.
4-X engagement
More than half of viewers stop watching an online video within one minute. Adding interactivity to video can extend viewer engagement 4-fold.
Plug the Leaks!
Clicking to another webpage to get more information is one of the biggest leaks in a conversion funnel. Plug the leak by linking to documents and even a lead form right WITHIN the video. Interactive video is 20-60% more effective at conversion than standard video.
1
Capture
Boost Lead Conversion by 40% or more by putting a lead capture form right in your video and overlay your video with a button that links t the form.  
6
Target
Branch your video based on viewer choices to provide more targeted and more compelling messages, address identified needs, and provide a more engaging experience.
2
Educate
Insert external links . Attach a case study to a customer testimonial video or a promotional coupon to a product demo.  
7
Simulate
Use logic, variables, and branching to simulate role-plays, work scenarios, and even simulate dialog.
3
Control
Add a navigation menu to a video that's longer than 60 seconds and you can quadruple the engagement time as viewers jump to the parts they want to see.  
8
Animate
Apply dozens of animations, transitions and screen effects to spice up any video so you capture your viewer's interest.
4
Translate
Sometimes adding some text to an existing video can put the scene in context to your viewer. Add key value statements to existing video to improve it's impact.  
9
Style
Set theplayer's look, feel, and function including colors, share options, and even add background music.
5
Clarify
Add a name plate below a spokesperson to create interest in what they are saying.  
10
Distribute
Deploy anywhere with just a click of a button you can deploy your video to your viewers no matter where they are.: deploy it to your website or LMS, share it with social sites, and integrate it with your corporate systems.
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