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Advanced Interactive Video Translates to More Sales and Registrations, Research Shows

Advanced interactive video technology typically results in 20% - 60% increases in sales conversions and lead captures. Businesses build brand, segment visitors and rapidly close the sale leveraging the innovative format.

Vienna, VA (PRWeb) March 11, 2010 -- HR Avatar, leading provider of advanced interactive video technology, unveiled research that indicates advanced interactive video typically results in 20% - 60% increases in sales conversions and lead captures. Businesses build brand, segment visitors and rapidly close the sale leveraging the advanced interactive video format.

Advanced interactive video adapts to user clicks and other responses. While conventional online video delivers all viewers the same message, advanced interactive video uses buttons, forms, and back-end, intelligent-branching to deliver a unique and tailored message for each viewer by uncovering needs and presenting relevant information based on the viewer's selections.

The report demonstrates that companies that deploy advanced interactive video to individualize each customer's website experience were able to:

  • Increase sales by more than 30% through the delivery of relevant content based on visitor needs;
  • Convert browsers-to-buyers by identifying customer motivation, readiness to purchase and product and service needs;
  • Grow visitor engagement to rates over 300% to build brand and strengthen relationships with customers and prospects;
  • Segment customers effectively and rapidly, through individualized and targeted sales messages;
  • Build a consistent and recognizable brand for repeat business and increased market visibility.

"Video is the most engaging format available, and this report compiles industry information and examples that show advanced interactive video is increasing visitor engagement 3-fold and more," said HR Avatar CEO, Mike Russiello. "These results exceeded our expectations. We are excited by the impact and about fueling rapid growth in this segment as more businesses embrace this innovative technology to engage their site visitors."

Along with case studies and examples of how different industries are effectively leveraging interactive video, the report includes detailed guidance for creating and deploying advanced interactive videos that speak directly to customer needs. Marketers are encouraged to evaluate goals, consider resources, optimize existing video, select a platform with relevant features, and develop a strategy that allows for further testing and optimizing.

The report, available for download, includes a link to an advanced interactive video demo and can be accessed through the HR Avatar IMO authoring website at imo.hravatar.com.

About HR Avatar
HR Avatar, Inc. provides an advanced interactive video platform featuring a unique intelligent-branching technology that marketers use to create videos that interact with viewers to uncover needs and deliver a targeted message in a true one-to-one marketing experience. Additional corporate information, case studies and demonstrations, can be found on http://imo.hravatar.com.

Press Contacts

Bill Lake
EVP HR Avatar
(703) 688-3981
bill.lake@hravatar.com

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