Press Release - BackMike Russiello, Brainbench, Inc. Co-Founder, Launches HR Avatar
Advanced interactive video technology improves viewer engagement.
Vienna, VA (HR Avatar) October 22, 2008 -- Mike Russiello, Brainbench, Inc. co-founder, launched HR Avatar, a leading provider of advanced interactive video technology.
Advanced interactive video adapts to user clicks and other responses. While conventional online video delivers all viewers the same message, advanced interactive video uses buttons, forms, and back-end, intelligent-branching to deliver a unique and tailored message for each viewer by uncovering needs and presenting relevant information based on the viewer's selections.
Applications of advanced interactive video include:
"Video is the most engaging format available, and interactive video is the next step," said HR Avatar CEO, Mike Russiello. "We are excited about helping companies leverage this innovative technology."
Interactive video makes video more effective by inviting users to interact. Inserting the buttons and forms into the video help ensure that people are engaged with the material and controlling the information they receive, at their own pace.
Additional information and examples of applications of advanced interactive video can be accessed through the HR Avatar IMO authoring website at imo.hravatar.com.
About HR Avatar