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Mike Russiello, Brainbench, Inc. Co-Founder, Launches HR Avatar

Advanced interactive video technology improves viewer engagement.

Vienna, VA (HR Avatar) October 22, 2008 -- Mike Russiello, Brainbench, Inc. co-founder, launched HR Avatar, a leading provider of advanced interactive video technology.

Advanced interactive video adapts to user clicks and other responses. While conventional online video delivers all viewers the same message, advanced interactive video uses buttons, forms, and back-end, intelligent-branching to deliver a unique and tailored message for each viewer by uncovering needs and presenting relevant information based on the viewer's selections.

Applications of advanced interactive video include:

  • Website marketing to educate customers, generate leads, collect information from site visitors, and provide relevant information to site visitors in the most engaging format online;
  • Training simulations and roleplays to develop critical interpersonal skills for sales, service, managers and leaders;
  • Surveys to communicate brand and receive feedback;
  • Customer support to add engagement, empathy, and channel customers quickly to the resources they need;
  • Product demonstrations to share several sides of the product, educate customers on the product, increase buyer confidence and compel shoppers to make the purchase or contact a sales representative;
  • Political campaigns to allow voters to have a conversation with the candidate, while collecting valuable information from voters such as district, email, and feedback on issues.

"Video is the most engaging format available, and interactive video is the next step," said HR Avatar CEO, Mike Russiello. "We are excited about helping companies leverage this innovative technology."

Interactive video makes video more effective by inviting users to interact. Inserting the buttons and forms into the video help ensure that people are engaged with the material and controlling the information they receive, at their own pace.

Additional information and examples of applications of advanced interactive video can be accessed through the HR Avatar IMO authoring website at imo.hravatar.com.

About HR Avatar
HR Avatar, Inc. provides an advanced interactive video platform featuring a unique intelligent-branching technology that marketers use to create videos that interact with viewers to uncover needs and deliver a targeted message in a true one-to-one marketing experience. Additional corporate information, case studies and demonstrations, can be found on http://imo.hravatar.com.

Press Contacts

Bill Lake
EVP HR Avatar
(703) 688-3981

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