While resources for training leaders and those responsible for client education have come a long way, time and cost remain a barrier for most organizations to establishing comprehensive training. Additionally, off-the-shelf programs are rarely able to reflect a company's identity. For the most part, training consists of a 40 page PDF that outlines corporate policies and values. Perhaps employees are sent to a one to three day in-person training session to learn about the company. Then, the training is done, and the learners are sent into the world to become the faces of the organization. With rapid development in online technology over the past few years, creating custom content and distributing content is easier than ever. More specifically, creating custom role-plays that provide learners the opportunity to apply skills and practice relevant material is easier than ever.Today, it is possible to create virtual role play exercises: exercises that can be accessed and completed online. These exercises help learners apply the principles they are taught in the manuals, classroom sessions and through other training collateral in an engaging, effective manner.
Positive results from online video, such as 40% increases in conversion , tell us that marketing leaders will and should continue to invest in online video. Because I spend a lot of time reviewing corporate online videos and observing their rhetorical implications, I often see the same mistakes made over and over again. In the spirit of sharing information and improving online video for all, here are the top 3 mistakes companies make with online video today.Here are three mistakes to avoid when creating your online video.
Think about how you browse most websites. Maybe you read some text, maybe you click on a link, if you see a video icon, you watch the video, like 86 percent of the U.S. online population does,then you click on a new link, oops, you accidentally clicked on an ad, you look for the close button, now you navigate to another site, maybe you log into Facebook or Twitter or some other social networking site, much like 4 out of 5 internet users. As a browser, you are receiving a lot of information, and the more information available, the harder it is to remember anything. As a marketing leader, you're faced with an even more daunting task: creating meaningful content that compels browsers to become buyers.
March 11, 2010:
October 29, 2009:
HR Avatar Launches the Virtual Rep Product, Advanced Video Spokesperson Segments Buyers and Increases Conversion
July 7, 2009:
Research, theories, case studies, and market analysis applied to intelligent media object
Learning and Instruction
British Journal of Educational Technology
Journal of Interactive Marketing
Stanford University Persuasive Technology Lab
Journal of Public Policy and Marketing
Journal of Advertising